Branding is more than just a great logo, branding is also your business messaging and call to action. Good branding also increases the value of a company, and makes acquiring new customers easier. A brand represents the perception of a company’s customer service, reputation, advertising, and logo. This about it, we all know a company that offers excellent products or services, but has a tarnished brand due to poor customer service. I can name three off the top of my head but I don’t want those businesses out there!
Let’s take a look at 4 important ways a strong brand impacts your business:
One of major components of your brand is your logo. Think of how we instantly recognize the golden arches of McDonalds or Nike Swoosh. As the “face” of a company, the logo design is critical because that simple graphic will be on every piece of correspondence and advertising.
A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.
A strong brand usually guarantees future business. The greater a company’s devotion to build its brand value, the better the financial return from its efforts.
Branding enables your company to get referral business. A major reason ‘brand’ is the word used for this concept is that the goal is to establish an impression. The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand. Your branding will cultivate what your consumers can expect of you, and what they will experience when they utilize your products or services.