Why a Strong Brand is Important for Your Small Business

Branding is more than just a great logo, branding is also your business messaging and call to action. Good branding also increases the value of a company, and makes acquiring new customers easier. A brand represents the perception of a company’s customer service, reputation, advertising, and logo. This about it, we all know a company that offers excellent products or services, but has a tarnished brand due to poor customer service. I can name three off the top of my head but I don’t want those businesses out there!

Let’s take a look at 4 important ways a strong brand impacts your business:

1. Branding Improves Recognition

One of major components of your brand is your logo. Think of how we instantly recognize the golden arches of McDonalds or Nike Swoosh. As the “face” of a company, the logo design is critical because that simple graphic will be on every piece of correspondence and advertising.

2. Branding Creates Trust

A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.

3. Branding Builds Financial Value

A strong brand usually guarantees future business. The greater a company’s devotion to build its brand value, the better the financial return from its efforts.

4. Branding Generates New Customers

Branding enables your company to get referral business. A major reason ‘brand’ is the word used for this concept is that the goal is to establish an impression. The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand. Your branding will cultivate what your consumers can expect of you, and what they will experience when they utilize your products or services.